Fifth Gear, 2006
The £5,000 car wash —
61 stages, 64 hours..
In 2006, Paul appeared on Fifth Gear to detail a Maserati MC12 — one of only 50 ever built — properly. 61 stages. 64 hours. £5,000. It gave a television audience their first real look at what obsessive paint correction actually involves — not a wash and wax, but full inspection, correction and protection carried out to a standard most viewers didn’t know existed. The segment was broadcast globally and picked up by seven national newspapers.
The response was immediate and international. Phone calls came in from around the world for a week. Requests from Hong Kong, Monaco, Portugal and the Middle East followed. A generation of detailers — many of whom are now prominent in the industry — point to that segment as the moment they understood what detailing could actually be.